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1. imisidro  •  Mar 27, 2009 @7:56 pm
   

   RADIO

   The Radio Ad Effectiveness Lab conducts an annual study on the effectiveness of radio advertising. The report is called Radio’s ROI Advantage and focuses on the advertising—Return on Investment.

   Their 2005 study found that during the four-advertiser six-month test in “the real world” Radio delivered 49% better ROI than television.

   You can download the complete report here:

   Complete report:
   Executive Summary

   INTERNET ADVERTISING

   Here are papers/websites that talk of response rates for internet advertising

   Internet Advertising Revenue Report

   TELEVISION

   Listing of researches done on effectiveness of TV ads

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